I have led content direction, editorial vision and creative strategy for some of the world’s most prestigious brands like Apple, Banana Republic and Tory Burch.
Additionally, my byline can be found in notable publications such as Vogue, The New York Times, New York Magazine and InStyle. My first book Oscar de la Renta: An American Icon, celebrates the designer’s life story.
APPLE
As Senior Copywriter and Editor (contract), I’m proud to have made significant contributions to the Retail Engagement and Marketing team, including leading major campaigns and events. During my two-and-a-half years there, I developed best practices through toolkits and introduced successful NPIs. My work consistently delivered strong results, with projects that beat benchmarks by 23% on average. Beyond these achievements, I built strong relationships in a complex matrix and earned the trust of colleagues across the organization.
EXPRESS
As Creative Director, Brand Voice, I developed Express’s copy vision to jumpstart a successful re-brand. I built and mentored a best-in-class team of writers, who were responsible for creating customer-facing content across all brand touchpoints—including product, digital, store, video, and social. Within two years, I doubled my scope of work to also lead Marketing Operations.
BANANA REPUBLIC
I was brought on as the Global Editorial Director to rebrand Banana Republic. I created a new brand positioning and developed the brand voice. I oversaw content strategy and creation for all touchpoints of Gap Inc.'s iconic brand. While there, I led first-class writers and created award-winning work that is still an industry gold standard.
TORY BURCH
In 2015, I was brought on as the Copy Lead to launch Tory Sport, performance activewear by Tory Burch. Working closely with Tory, I helped create and define the brand voice — setting the tone for this new sportswear label. In addition to establishing each platform, I oversaw global brand messaging and UX copy for all touchpoints — including digital, social, in-store, and wholesale.
OSCAR DE LA RENTA
As Editorial & Creative Content Director, I was responsible for brand messaging for the iconic fashion house. I oversaw the content strategy and development process across all channels. I had the pleasure of writing Oscar de la Renta: An American Icon, a book that celebrates the designer's life story. I also collaborated on collections for John Galliano and Peter Copping.
Ralph Lauren
As the Content Editor, I conceptualized and oversaw the strategic narrative for the full portfolio of brands, including Polo Ralph Lauren, Ralph Lauren Collection, Purple Label and Denim & Supply. A few highlights include a microsite for the Olympic Games and Denim & Supply featuring Avicii. I focused on digital media, including creating and producing videos each season.
WRITER & Editor
My byline can be found in notable publications such as Vogue, The New York Times, New York Magazine, and InStyle, where I spent three years as a Senior Editor. I have interviewed top celebrities and designers, including Justin Bieber, Miley Cyrus, Blake Lively, and Christian Louboutin. I am experienced in creating content for special editions, such as InStyle's Holiday Gift Guide and Best Beauty Buys, which are two of their biggest issues of the year.